
The importance of maintaining apps
At Pocket App, we always tell our clients that getting an app in the stores is only the beginning of the journey. In a fast-changing

At Pocket App, we always tell our clients that getting an app in the stores is only the beginning of the journey. In a fast-changing

User retention is one of the biggest challenges for app developers. Apps Flyer recently published a report stating that half of Android apps are uninstalled

Accessibility in mobile app design is crucial for ensuring that everyone, regardless of ability, can use and benefit from the app. It is not only

Artificial intelligence (AI) is becoming increasingly prevalent in businesses, with applications ranging from automating mundane tasks to making important decisions. However, as the use of

In today’s digital age, customers have come to expect seamless and convenient experiences when using apps and mobile websites. However, a recent study has found

The recent flood of fake ChatGPT apps on the Google Play and App Store has highlighted the failures in the stores’ moderation processes. ChatGPT, a

Mobile apps have become an integral part of our daily lives, with many of us relying on them for everything from communication and socialisation to

Collecting first-party data is a big priority for most major brands nowadays, and it’s not just us at Pocket App saying it. Kantar and Google

Android and iOS have their own coding languages, and native app development refers to creating an app that will run only on the target platform.

There are already many native Android settings and built-in software that protects Android devices from certain malware and security threats. There are, however, some additional