WWF – My Footprint

My Footprint is a unique exercise in behavioural change that answers real human needs and supports people to make a positive impact in the fight for our world. The My Footprint app is a strategic keystone for WWF.

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Design-White
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Key Feature

High end user interface

Technology

React Native, Backend

Website

https://www.wwf.org.uk/myfootprint

200k

Downloads

100k

Users

7+

Awards

160k

Challenges

What we did

UI Design
React Native App
PHP Middleware
On-going Maintenance
My Footprint revolves around the concept of challenges that aim to inspire users to make micro behavioural changes. Co-creation has been an important pillar for success – ensuring the app is inclusive and accessible but also relevant to the times of living. The app is built with React Native for its versatility and the ability to deploy on both iOS and Android with a single codebase.

Our process

My Footprint is a unique exercise in behavioural change that answers real human needs and supports people to make a positive impact in the fight for our world. Employing behavioural change tactics, we offered a variety of challenges across different topics and effort levels, all geared to gamifying the creation of new habits that are practical for all the family. The content is underpinned by storytelling and relevant articles that shows the impact WWF is having and the part supporters are playing. Social sharing is encouraged to help amplify the message and galvanise a movement.

The results

The MVP was fast to market, launching in time for the David Attenborough documentary alignment. The engagement has been high since launch, with a combined number of downloads currently at 200k across the App Store and Play Store. The user have completed a total of 160k challenges to date – an encouraging indication of behavioural change across the almost 100k registered on the application. The app is an effective channel for supporting WWF’s strategic partners, with challenges supporting sustainability initiatives, such as earth hour. The app has been featured on the App Store several times in relevant lists and collections and has won several awards for it’s design and impact within a short period of time.

What the client said

"My Footprint has become one of our main channels for supporter engagement and allowed us to set ambitious objectives. The app has continued to evolve based on this clear roadmap which reacts to the app’s community feedback and usage."
Darragh Field, Director of digital & content, WWF-UK

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